Day 2 Sessions

Enjoy Today's Sessions Until

How to Create 80% Converting Lead Magnet

John Tighe

With Kris Safarova, Host & Founder of the Author To Profit School

John covers how he applied a specific approach to increase conversions for his lead magnet from 21% to 80%. This is a simple approach that you can implement today and start getting more people choosing to download your gift and opt in for your newsletter. John also covers how to decide which lead magnet to select and how to develop your lead magnet with the help of AI, in an ethical way.

John Tighe is a former corporate lawyer and a nine times #1 bestselling author with over 100,000 sales and downloads. John has 12 years of “in the trenches” online marketing experience working with entrepreneurs who want to publish and market their books.

Learn more here: johnaibook.com

Using LinkedIn to Find Clients and Readers: Do’s and Don’ts

Brynne Tillman

With Kris Safarova, Host & Founder of the Author To Profit School

This session is about LinkedIn marketing strategies for authors that work. We cover important insights on how to use LinkedIn to grow your email list and find clients and readers without your outreach messages being viewed as spam. Brynne shares a particular approach you can use to build the relationship step-by-step.

We also cover how to not be considered by algorithm as “posts and ghosts” type of user, what your newsletter needs for people to want to sign up and stay, how you can mention your newsletter in posts (and how not to do it), and how to handle calls with potential clients you meet through LinkedIn.

Brynne Tillman is the CEO of Social Sales Link and co-founder of The Modern Banker. She helps professionals get to hello faster and with a high-level of credibility.

Learn more here: socialsaleslink.com/live

How to Find and Effectively Work with a Ghostwriter

Dr. Marcia Layton Turner

With Kris Safarova, Host & Founder of the Author To Profit School

Learn the ins and outs of hiring a ghostwriter as Marcia guides us through the world of ghostwriting. Marcia discusses the most important aspects to remember when hiring a ghostwriter, helping you find the perfect match for your future book.

Dr. Marcia Layton Turner is a bestselling business book ghostwriter who has authored, coauthored, or ghostwritten nearly 80 nonfiction books. She also founded and runs the Association of Ghostwriters.

Learn more here: www.marcialaytonturner.com

Being Memorable: An Author’s Secret Weapon for
Sustainable Sales

Monique Danielle

With Kris Safarova, Host & Founder of the Author To Profit School

What if the hardest part of your career was having conversations with people who love books and live to read? In this session, Monique Danielle reframes marketing away from ads, algorithms, sales pressure and transforms it into something much more effective: being memorable to exactly the right people. We’ll explore how authors create lasting impact by speaking to one reader at a time, even when the conversation is technically one-to-many. You’ll learn how this approach works seamlessly across in-person events, video, live summits, email newsletters, website copy, and more. By shifting the focus to highly specific, personal connections, authors can achieve sustainable growth and sales without a massive budget, technical overwhelm, or formal sales and marketing training.

Monique Danielle is a writer, educator, and publishing enthusiast who helps authors connect authentically with readers and build thriving careers. She’s also the CMO and co-founder of The Bookshelf, an author-first platform for websites, direct sales, and community growth.

Learn more here:

The Bookshelf, https://thebookshelf.io

Author Spotlight Series, https://thebookshelf.io/author-spotlight-submission

Readership Growth Program, https://thebookshelf.io/readership-growth-program

Build and Monetize Your Newsletter with LinkedIn and Sales Calls

Alinka Rutkowska

With Kris Safarova, Host & Founder of the Author To Profit School

Learn how to build your email list using LinkedIn and monetize it using one or more sales calls. We cover what kind of lead magnet works best on LinkedIn and in general, what other ways you can use to build your list, using pattern interrupt, setting expectations, running masterclass and a format of an effective 1:1 call that leads to a sale, if there is a good fit for both you and potential client.

Alinka Rutkowska is a USA Today and Wall Street Journal bestselling author and the Co-founder of Leaders Brands, helping entrepreneurs turn their ideas into bestsellers. She has sold over 100,000 of her own books and helped 220+ authors achieve major bestseller rankings such as USA Today and Wall Street Journal. Featured in Entrepreneur, Forbes, ABC, NBC, and Writer’s Digest, she is on a mission to help 1,000 entrepreneurs publish their books by 2030.

Learn more here: http://leadersbrands.ae/

How Michelle Sold 100K Books and Grew Her List by

Working with Affiliates

Michelle Brubaker

With Kris Safarova, Host & Founder of the Author To Profit School

How to search what readers are looking for. Not copying bestsellers but putting your unique twist on it. How to copy someone’s success without copying their book. How to do research on Amazon to find the right ideas that actually will allow you to generate sufficient profits to support you and your family. And how you can work with affiliates to help you promote your back-end products and services.

Michelle Brubaker is an Independent book publisher who has sold over 100k books using the Amazon KDP platform.

Learn more here: Michellebrubaker.com

From Publishing Deals to Books to Movies, How to Become a Successful Author

Candace Havens

With Kris Safarova, Host & Founder of the Author To Profit School

In this session, Candace shares her journey and book-writing process, which led to the publication of over 40 books, including the adaptation of her 'Ainsley McGregor Mysteries' into movies. She also discusses the value of traditional publishing versus self-publishing and raises ethical concerns about the use of AI in writing.

Bestselling author and radio personality Candace Havens, who also writes under Lucy Connelly, has some of her books made into movies. She’s had more than 40 books published, most of them traditionally published, and teaches writing classes.

Learn more here: Lucyconnelly.com

Unlocking Author Business Success Through Strategic

Online Partnerships

Marie Mack

With Ray Brehm, Host of the Author To Profit School

In this Expert Session, Marie Mack, founder of Powerful Online Partnerships, underscores the critical role of online partnerships, joint ventures, and affiliate marketing in author business growth. She shares her experiences in creating effective partnership programs, using a relationship-first approach that facilitates a win-win experience.

After several successful years as a Blackhawk helicopter pilot, I made the courageous decision to trade in my wings for the incredible journey of motherhood. Leveraging my background in education and aviation, I transitioned into a work-from-home career as an Online Joint Venture Business Manager.