Day 2 Sessions
Enjoy Today's Sessions Until
How to Create 80% Converting Lead Magnet
John Tighe
With Kris Safarova, Host & Founder of the Author To Profit School
John covers how he applied a specific approach to increase conversions for his lead magnet from 21% to 80%. This is a simple approach that you can implement today and start getting more people choosing to download your gift and opt in for your newsletter. John also covers how to decide which lead magnet to select and how to develop your lead magnet with the help of AI, in an ethical way.
John Tighe is a former corporate lawyer and a nine times #1 bestselling author with over 100,000 sales and downloads. John has 12 years of “in the trenches” online marketing experience working with entrepreneurs who want to publish and market their books.
You can get in touch with John at johnaibook.com
Using LinkedIn to Find Clients and Readers: Do’s and Don’ts
Brynne Tillman
With Kris Safarova, Host & Founder of the Author To Profit School
This session is about LinkedIn marketing strategies for authors that work. We cover important insights on how to use LinkedIn to grow your email list and find clients and readers without your outreach messages being viewed as spam. Brynne shares a particular approach you can use to build the relationship step-by-step.
We also cover how to not be considered by algorithm as “posts and ghosts” type of user, what your newsletter needs for people to want to sign up and stay, how you can mention your newsletter in posts (and how not to do it), and how to handle calls with potential clients you meet through LinkedIn.
Brynne Tillman is the CEO of Social Sales Link and co-founder of The Modern Banker. She helps professionals get to hello faster and with a high-level of credibility.
You can get in touch with Brynne at socialsaleslink.com/live
How to Find and Effectively Work with a Ghostwriter
Dr. Marcia Layton Turner
With Kris Safarova, Host & Founder of the Author To Profit School
Learn the ins and outs of hiring a ghostwriter as Marcia guides us through the world of ghostwriting. Marcia discusses the most important aspects to remember when hiring a ghostwriter, helping you find the perfect match for your future book.
Dr. Marcia Layton Turner is a bestselling business book ghostwriter who has authored, coauthored, or ghostwritten nearly 80 nonfiction books. She also founded and runs the Association of Ghostwriters.
You can get in touch with Dr. Marcia at www.marcialaytonturner.com
Create an Online Course from Your Book (Or Book Idea) to Significantly Increase Your Income and Your Impact
Chris Kyle
With Kris Safarova, Host & Founder of the Author To Profit School
Chris covers how to design effective online courses that meet the needs of your target audience. We go into detail on how to do research before starting with your online course, how to design the course to align it with best practice and how to market it even if you are just starting out.
Chris Kyle is a teacher, coach and eLearning expert who has helped thousands of authors, teachers, speakers, coaches and experts launch successful online courses. He is the founder and CEO of Launch Academy and a co-author of the #1 bestselling book, Internet Marketing Secrets.
You can get in touch with Chris at:
Build and Monetize Your Newsletter with LinkedIn and Sales Calls
Alinka Rutkowska
With Kris Safarova, Host & Founder of the Author To Profit School
Learn how to build your email list using LinkedIn and monetize it using one or more sales calls. We cover what kind of lead magnet works best on LinkedIn and in general, what other ways you can use to build your list, using pattern interrupt, setting expectations, running masterclass and a format of an effective 1:1 call that leads to a sale, if there is a good fit for both you and potential client.
Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal bestselling press, where she helps entrepreneurs create books from scratch and then launches them to bestseller status.
You can get in touch with Alinka at leaderspress.com
How Michelle Sold 100K Books and Grew Her List by
Working with Affiliates
Michelle Brubaker
With Kris Safarova, Host & Founder of the Author To Profit School
How to search what readers are looking for. Not copying bestsellers but putting your unique twist on it. How to copy someone’s success without copying their book. How to do research on Amazon to find the right ideas that actually will allow you to generate sufficient profits to support you and your family. And how you can work with affiliates to help you promote your back-end products and services.
Michelle Brubaker is an Independent book publisher who has sold over 100k books using the Amazon KDP platform.
You can get in touch with Michelle at Michellebrubaker.com
From Publishing Deals to Books to Movies, How to Become a Successful Author
Candace Havens
With Kris Safarova, Host & Founder of the Author To Profit School
In this session, Candace shares her journey and book-writing process, which led to the publication of over 40 books, including the adaptation of her 'Ainsley McGregor Mysteries' into movies. She also discusses the value of traditional publishing versus self-publishing and raises ethical concerns about the use of AI in writing.
Bestselling author and radio personality Candace Havens, who also writes under Lucy Connelly, has some of her books made into movies. She’s had more than 40 books published, most of them traditionally published, and teaches writing classes.
You can get in touch with Candace Lucyconnelly.com
Unlocking Author Business Success Through Strategic
Online Partnerships
Marie Mack
With Ray Brehm, Host of the Author To Profit School
In this Expert Session, Marie Mack, founder of Powerful Online Partnerships, underscores the critical role of online partnerships, joint ventures, and affiliate marketing in author business growth. She shares her experiences in creating effective partnership programs, using a relationship-first approach that facilitates a win-win experience.
After several successful years as a Blackhawk helicopter pilot, I made the courageous decision to trade in my wings for the incredible journey of motherhood. Leveraging my background in education and aviation, I transitioned into a work-from-home career as an Online Joint Venture Business Manager.
You can get in touch with Marie at https://firstcuptoclose.com/
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