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All of the expert sessions will close 48 hours after they go live -- after that, they will be locked away in the Premium Pass Vault.
You can view the full summit schedule /agenda below.
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Day 1
Tom Antion
Use Podcasts to Put You on the Map Overnight
Tom has done 800 episodes of his own podcast, Screw the Commute. Kris was actually recently a guest on Tom's podcast (ep. 784). Tom has been a guest on over 1,000 shows and has been invited back as many as 13 times. We will cover how Tom was invited to the White House because of the podcast, the Facebook hack that can put you in front of hundreds of thousands of people, and how to get extremely expensive podcast agencies to work for you for free.
Matt Stone
How the Right Book Cover Design Can Be The Key to Unlocking a Successful Marketing Campaign
How to create book covers that make your book stand out. We cover the research you need to conduct, what kind of covers you should consider depending on your niche, and mistake some authors make when creating their book covers. We also discuss key mistakes authors make when building their email list and the mindset that helped Matt build a loyal audience.
Shelby Leigh
Social Media Insights to Get Better Results
Shelby covers how you can get better results when creating content for social media. We discuss how to promote your newsletter YouTube versus TikTok versus LinkedIn. Shelby shares a powerful tool to use with Instagram. What can you do for algorithms to like your channel (versus not like your channel), and much more.
Derek Doepker
Grow Your List with Viral Giveaways
Derek covers a very effective and fast way to grow an email list: viral giveaways. We cover all key areas you need to know about how to run successful giveaways such as the tool to use and what to offer as part of giveaways to make it more attractive to cold audience. We also cover how to maximize engagement and how to promote your giveaway using paid and free approaches. Lastly, we go over common mistakes authors make when using giveaways to grow their email list.
Karen Ferreira
Create High Converting Reader Magnets for Children’s Books
What you need to know about lead magnets when it comes to children’s books. What kind of lead magnets work best, how to increase number of opt-ins you get, how to figure out your target market, when the first book in a series makes sense and more.
Marcy Pusey
How to Build Genuine Relationships with Your Newsletter Readers
Building a genuine relationship with your newsletter readers, specifically via a welcome sequence. Marcy covers what she does to engage her new newsletter subscribers and how she starts building relationships. She focuses on how not to come across as selling too much and how she uses the community as a very affordable offering that allows her to deepen the relationship even further.
Paula Judith Johnson
How Authors Can Use Facebook Groups to Grow Their Email List for Free
Paula covers in detail how to use Facebook groups to grow your email list for free. We dive into how to select the right groups to use and how to build relationships with these people. Paula also shares how to figure out which authors you can do book swaps with. We also cover a thing you should be careful about when using this approach. Lastly, Paula speaks about how to build a relationship with your community.
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Day 2
John Tighe
How to Create 80% Converting Lead Magnet
John covers how he applied a specific approach to increase conversions for his lead magnet from 21% to 80%. This is a simple approach that you can implement today and start getting more people choosing to download your gift and opt in for your newsletter. John also covers how to decide which lead magnet to select and how to develop your lead magnet with the help of AI, in an ethical way.
Brynne Tillman
Using LinkedIn to Find Clients and Readers: Do’s and Don’ts
This session is about LinkedIn marketing strategies for authors that work. We cover important insights on how to use LinkedIn to grow your email list and find clients and readers without your outreach messages being viewed as spam. Brynne shares a particular approach you can use to build the relationship step-by-step. We also cover how to not be considered by algorithm as “posts and ghosts” type of user, what your newsletter needs for people to want to sign up and stay, how you can mention your newsletter in posts (and how not to do it), and how to handle calls with potential clients you meet through LinkedIn.
Dr. Marcia Layton Turner
How to Find and Effectively Work with a Ghostwriter
Learn the ins and outs of hiring a ghostwriter as Marcia guides us through the world of ghostwriting. Marcia discusses the most important aspects to remember when hiring a ghostwriter, helping you find the perfect match for your future book.
Chris Kyle
Create an Online Course from Your Book (Or Book Idea) to Significantly Increase Your Income and Your Impact
Chris covers how to design effective online courses that meet the needs of your target audience. We go into detail on how to do research before starting with your online course, how to design the course to align it with best practice and how to market it even if you are just starting out.
Alinka Rutkowska
Build and Monetize Your Newsletter with LinkedIn and Sales Calls
Learn how to build your email list using LinkedIn and monetize it using one or more sales calls. We cover what kind of lead magnet works best on LinkedIn and in general, what other ways you can use to build your list, using pattern interrupt, setting expectations, running masterclass and a format of an effective 1:1 call that leads to a sale, if there is a good fit for both you and potential client.
Michelle Brubaker
How Michelle Sold 100K Books and Grew Her List by Working with Affiliates
How to search what readers are looking for. Not copying bestsellers but putting your unique twist on it. How to copy someone’s success without copying their book. How to do research on Amazon to find the right ideas that actually will allow you to generate sufficient profits to support you and your family. And how you can work with affiliates to help you promote your back-end products and services.
Candace Havens
From Publishing Deals to Books to Movies, How to Become a Successful Author
In this session, Candace shares her journey and book-writing process, which led to the publication of over 40 books, including the adaptation of her 'Ainsley McGregor Mysteries' into movies. She also discusses the value of traditional publishing versus self-publishing and raises ethical concerns about the use of AI in writing.
Marie Mack
Unlocking Author Business Success Through Strategic Online Partnerships
In this Expert Session, Marie Mack, founder of Powerful Online Partnerships, underscores the critical role of online partnerships, joint ventures, and affiliate marketing in author business growth. She shares her experiences in creating effective partnership programs, using a relationship-first approach that facilitates a win-win experience.
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Day 3
Dan R. Morris
Grow Reader Base with Bundles
Dan shares how authors and business owners can use bundles to grow their email list and reader base. We cover the steps needed to build the relationship with contributors before you can ask them to take part in your bundle. Dan shares a tool he uses to help him find contributors. We also cover dealing with roadblocks and not giving up, and how to generally approach building business relationship with people.
Laurence O’Bryan
Who Is Your Target Reader? The Marketing Avatar
Who is your target reader? Do you have clear understanding of the marketing avatar you want to reach? Laurence covers identifying target reader characteristics, understanding market trends, using tools and analyzing themes, and a lot more.
Beth Barany
Using Book Funnel to Grow Your Reader Base
Beth shares how authors can use the Book Funnel platform to grow their reader base and their newsletter. We cover what kind of authors Book Funnel works best. Beth shares her strategy for selecting giveaways to take part in. We cover why you need to take part in giveaways. We also cover what are the expectations of participating authors.
Troy Lambert
Sell Your Books and Grow Your Newsletter with Facebook at 10-15 Cents a Lead
Troy covers how you can use a specific way of using Facebook to sell your books and grow your newsletter at a cost as low as 10-15 cents a lead. We cover how to structure your ad to get better results and what kind of ad specifically to use to drive down the cost of growing your newsletter using Facebook.
Amanda Abella
Automate 80% of Your Business and Grow Your Sales for Free with YouTube
Amanda covers how she grows her newsletter and sales via publishing YouTube videos across 4 channels. We cover the SEO research done to find video titles for which people are searching and how to optimize the video once it is being published. We cover when to include CTA in your video and how to structure your video. Amanda also shares how she automated big parts of her business which allows her to have time to grow 4 YouTube channels.
Qatarina Wanders
How to Edit Your Book
like a Pro
In this session, we explore a crucial topic for authors: editing. Qatarina details her editing process, which includes multiple rounds of developmental editing, content editing, line editing, and proofreading, and warns against over-reliance on AI for editing. She also shares tips on how to edit your book effectively and addresses common misconceptions about the editing process.
Matthew Ziranek
Build a Site That Grows Your Author Business
How can authors build a website and run a blog that brings in readers and newsletter subscribers every day? We cover some aspects of SEO that are rarely discussed and can help you significantly in building your audience.
Jessie Cunniffe
Mastering Blurb Writing: A Guide for Authors
In this session, Jessie shares why blurbs are a critical element in selling books. She also discusses industry trends, emphasizing the need for accurate and representative blurbs amidst a digital marketing age dominated by social media platforms like TikTok. Learn practical tips to improve your book marketing prowess!
Day 3 Available in:
Day 4
Sarah Arrow
Getting 45,000 Email List Subscribers Through SEO
Sarah believes blogging for business should be mandatory. Every author should have a blog to sell more books and promote their business. Sarah covers what to write, how to optimize your blog posts, where to find your readers, and get input on what they care about. Sarah also shares a Facebook strategy that helped her grow her group to 70,000 people. We also cover how to write a blog post that naturally leads to people wanting to get your book or subscribe to your newsletter as the next step.
Lorna Bailey
Creating Author Systems, Processes and Improving Productivity
In this session, Lorna highlighted the importance of marketing and having systems to track marketing efforts and KPIs. She shared the most effective social media platforms for finding readers, how to engage with your audience, and strategies for nurturing relationships with them. Additionally, Lorna discussed powerful marketing like ConvertKit and social media schedulers like Buffer and Social Pilot. We also discussed the use of effective writing aids like Plottr and Plot Factory for plotting and world-building.
Ted Demopoulos
How to Write a Book That People Want, So That It’s Easier to Market and Get People to Buy
In this session, Ted shares his approach to structuring and writing books that people will want to read. He also shared a technique for engaging his audience, involving them in the book creation process and making readers feel invested in the book's success.
Lisa Mullis
Transform Your Campaigns Using the CAASE Method
Lisa covers how authors can use a powerful CAASE method to put together promotional campaigns. We go into the framework to use, how to deal with parts of campaign that feel hard. Lisa teaches you to create a link between problem, current situation and solution, and how to shift your perspective from I, me, to you.
Liz Stapleton
Legally Compliant Email Marketing
This is a must attend session. Liz covers key things you need to know to remain legally compliant when it comes to email marketing. You may think you are currently doing everything expected of you and you may be very wrong. We cover the text you can use for optin page and how to correctly disclose that you are promoting an affiliate offer. Most people are not doing either of those correctly and are either in gray area or not legally compliant at all.
Arielle Haughee
Selling More Books with LinkedIn, Instagram and Facebook
Arielle covers social media for authors. We talk about LinkedIn. What to do and what not to do. We talk about Instagram. Various tricks to use. Software you can use to create beautiful product images in 5 seconds. Refining and narrowing down your audience. We also cover Facebook, including running ads and using groups. How your content needs to be different between Instagram, Facebook and LinkedIn. Where can you do hard versus soft selling. How often to post.
Krista Martin
Secret to Filling Your Programs Through Speaking
Learn how to select a talk title that answers the question: "What is in it for me?" How to not overeducate your audience, which kills sign-ups and sales. How to help clients see themselves in you. What should be the step after the speech? We also cover how to find speaking engagements.
Jeff Kitchen
Story Alchemy: Method and Madness
Here we’re starting with a general idea that’s intriguing, rather than a specific idea for a story. There are many possible stories in the material so we’re just exploring possibilities at this point. First we get a general sense of which story elements are active in the idea, getting grounded and connecting the dots. We spin a few possible stories, but they’re tentative and entirely flexible, and those lead us to some intriguing research. Good research will often meet you halfway, bringing us a rich array of options.
We’re not rushing into solidifying a story, but digging deep into the idea’s potential. It’s all wide open and we’re just getting started with this story. I call it Story Alchemy because we’re fusing raw elements together to create a dynamic premise, and I use the terms Method and Madness because we’re working methodically, but we’re also playing with electrifying possibilities, refusing to fall into cliché ruts and bland options.
Day 4 Available in:
Day 5
Bryan Schmidth
How to Turn Your Book into a Hollywood Movie
The editor of The Martian on how to maximize your chances for your book to be turned into a movie or a show in Hollywood. Getting credibility like this will certainly help build out your email list and your overall author business. We cover where to make connections and how to communicate with people in a way that maximizes chances that they will want to hear from you again.
Kristina Stanley
How to Structure a Reader Magnet and an Entire Series in Advance
Kristina covers how to structure a single book as well as your entire series. What is closed and open series. What should be excluded from your book. Story arc mapping. 5 critical scenes that your book must have to keep reader engaged and feeling that you delivered on the promise.
Alexander Strathdee
Grow Your Email List with Amazon Ads
Alex shares best practice for including call to action to join your email list in your book. How do you maximize chances a reader actually goes to your landing page. We cover how to get the first 100 people to join your email list so you can get started and the structure of your newsletter.
We also transition to Amazon Ads and Alex shares very powerful advice on things to keep in mind when setting your book up for success, not only in terms of Amazon Ads performance, but generally in terms of your book’s performance. Alex shares reviewers and buyers tip that you absolutely need to know because you may be doing things right now that you think is helping but actually hurting your book.
Dale Darley
The Power of Transformational Journals for Authors
We cover how authors can use transformational journals to dig deeper within themselves to unlock creativity and initiate a healing process. We cover what specifically you can do this week to integrate journalling into your creative process. Dale also shares a powerful AI tool that can help you organize your thoughts about the book ideas you may be working on.
Cynthia Jane (CJ) Anaya
Plotting Your Books and Reader Magnets or Even a Series of Books in Plottr
CJ covers all the basics of using Plottr and provides you a link for 60 days free trial. Plottr not only allows you to map out your book but also provides important guidance on some things you may overlook or some things you may not know you need to pay attention to when putting together a book. CJ shares her screen and shows in detail how she uses Plottr not only for her solo book but even when co-writing a book.
Barri Evins
How to Get Your Book into a Movie or a Show
Do you dream of adapting your book into a movie? Then this session is for you! In this session, Barri shares her experience on how to attract Hollywood’s attention and turn your book into a movie or a TV show. At the end Barri shares a generous gift for the Author to Profit summit audience.
Maria Dismondy
Marketing Children’s Books
Maria Dismondy discussed effective marketing strategies for children's books, highlighting the importance of consistency and sustainability. She introduced her CCV formula (Content + Consistency = Visibility) as key to building lasting visibility for your book. Maria also explored current trends in the children's book industry and offered tips on staying informed through resources like Publishers Weekly and Shelf Awareness. Additionally, she shared a successful marketing campaign that boosted the sales of her book.
Geoff Affleck
How To Effectively Present Your Book To Amazon Readers And Run Amazon Ads
Geoff covers how to update your Amazon product pages to improve convertion of visitors into readers. He outlines four main elements that influence whether a book sells and provides examples of competitive books. We also cover the common mistakes in Amazon ads and show behind the scenes of what a successful Amazon ads campaign looks like.
Eric Van Der Hope
Publishing and Distributing Your Book Like a Pro
In this expert session, Eric discussed common mistakes authors make and emphasized the importance of building a solid foundation and having a strategic distribution plan. He recommended various effective book distribution platforms and highlighted their role in maximizing a book's reach. Eric also covered key elements authors should be aware of, such as barcodes, ISBNs for self-published books, and essential information related to them.
Day 5 Available in:
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