Day 4 Sessions

Enjoy Today's Sessions Until

Getting 45,000 Email List Subscribers Through SEO

Sarah Arrow

With Kris Safarova, Host & Founder of the Author To Profit School

Sarah believes blogging for business should be mandatory. Every author should have a blog to sell more books and promote their business. Sarah covers what to write, how to optimize your blog posts, where to find your readers, and get input on what they care about.

Sarah also shares a Facebook strategy that helped her grow her group to 70,000 people. We also cover how to write a blog post that naturally leads to people wanting to get your book or subscribe to your newsletter as the next step.

Sarah is an expert on marketing, SEO, and content creation who has self-published more than 10 marketing books.

You can get in touch with Sarah at https://www.onlinevisibilityacademy.com/

Creating Author Systems, Processes and Improving Productivity

Lorna Bailey

With Kris Safarova, Host & Founder of the Author To Profit School

In this session, Lorna highlighted the importance of marketing and having systems to track marketing efforts and KPIs. She shared the most effective social media platforms for finding readers, how to engage with your audience, and strategies for nurturing relationships with them.

Additionally, Lorna discussed powerful marketing like ConvertKit and social media schedulers like Buffer and Social Pilot. We also discussed the use of effective writing aids like Plottr and Plot Factory for plotting and world-building.

Lorna Bailey is an author systems expert and long-time assistant to authors and entrepreneurs. From Dave Chesson to Marion Roach Smith, her mission is to help authors succeed through systems, processes and productivity.

You can get in touch with Lorna at www.lornakbailey.com

How to Write a Book That People Want, So That It’s Easier to Market and Get People to Buy

Ted Demopoulos

With Kris Safarova, Host & Founder of the Author To Profit School

In this session, Ted shares his approach to structuring and writing books that people will want to read. He also shared a technique for engaging his audience, involving them in the book creation process and making readers feel invested in the book's success.

Ted is an author and helps organizations secure their systems and data through education, consulting, writing, and more.

You can get in touch with Ted at teddemop.com

Transform Your Campaigns Using the CAASE Method

Lisa Mullis

With Kris Safarova, Host & Founder of the Author To Profit School

Lisa covers how authors can use a powerful CAASE method to put together promotional campaigns. We go into the framework to use, how to deal with parts of campaign that feel hard. Lisa teaches you to create a link between problem, current situation and solution, and how to shift your perspective from I, me, to you.

Lisa Mullis is a copywriter and graphic designer who creates verbal and visual messaging for companies and causes in the areas of health and wellness, education, the environment, and the economy. She helps new companies establish their positioning and develop a strong communications platform that will give them visibility and legitimacy.

You can get in touch with Lisa at https://www.paraphrasecomm.com/

Legally Compliant Email Marketing

Liz Stapleton

With Kris Safarova, Host & Founder of the Author To Profit School

This is a must attend session. Liz covers key things you need to know to remain legally compliant when it comes to email marketing. You may think you are currently doing everything expected of you and you may be very wrong. We cover the text you can use for optin page and how to correctly disclose that you are promoting an affiliate offer. Most people are not doing either of those correctly and are either in gray area or not legally compliant at all.

Liz Stapleton is a blogger, lawyer, and someone who loves making your blogging life easier with action-oriented content and trainings that help you save your sanity and earn more.

You can get in touch with Liz at:

http://elizabethstapleton.com/resources

http://elizabethstapleton.com/gdpr-guide

Selling More Books with LinkedIn, Instagram and Facebook

Arielle Haughee

With Kris Safarova, Host & Founder of the Author To Profit School

Arielle covers social media for authors. We talk about LinkedIn. What to do and what not to do. We talk about Instagram. Various tricks to use. Software you can use to create beautiful product images in 5 seconds. Refining and narrowing down your audience.

We also cover Facebook, including running ads and using groups. How your content needs to be different between Instagram, Facebook and LinkedIn. Where can you do hard versus soft selling. How often to post.

Arielle Haughee (Hoy) is a multiple award-winning author, editor, speaker, and publisher. She owns the small press Orange Blossom Publishing and publishes books about love, humor, and wellness for women and children.

You can get in touch with Arielle at www.orangeblossombooks.com

Secret to Filling Your Programs Through Speaking

Krista Martin

With Kris Safarova, Host & Founder of the Author To Profit School

Learn how to select a talk title that answers the question: "What is in it for me?" How to not overeducate your audience, which kills sign-ups and sales. How to help clients see themselves in you. What should be the step after the speech? We also cover how to find speaking engagements.

Krista Martin is the founder of Make Your Mark. She helps coaches leverage speaking to build their authority and fill their programs with the right fit clients.

You can get in touch with Krista at Makeyourmark.com/gift

Story Alchemy: Method and Madness

Jeff Kitchen

With Kris Safarova, Host & Founder of the Author To Profit School

Here we’re starting with a general idea that’s intriguing, rather than a specific idea for a story. There are many possible stories in the material so we’re just exploring possibilities at this point. First we get a general sense of which story elements are active in the idea, getting grounded and connecting the dots. We spin a few possible stories, but they’re tentative and entirely flexible, and those lead us to some intriguing research. Good research will often meet you halfway, bringing us a rich array of options.

We’re not rushing into solidifying a story, but digging deep into the idea’s potential. It’s all wide open and we’re just getting started with this story. I call it Story Alchemy because we’re fusing raw elements together to create a dynamic premise, and I use the terms Method and Madness because we’re working methodically, but we’re also playing with electrifying possibilities, refusing to fall into cliché ruts and bland options.

Jeff Kitchen has trained writers in the craft of the dramatist for over thirty years, from playwriting on Broadway to screenwriting and TV writing in Hollywood, with former students nominated for multiple Emmys and Oscars, including Best Picture and Best Adapted Screenplay. Author of Writing a Great Movie and The Hero’s Dilemma, Jeff is a top-rated writing teacher and consultant, and runs a two-year apprentice program for screenwriters, TV writers, playwrights, and novelists at https://Script.Kitchen.

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@ 2024 The Author To Profit School Summit is curated by Ray Brehm and Kris Safarova.