Day 4 Sessions

Enjoy Today's Sessions Until

Getting 45,000 Email List Subscribers Through SEO

Sarah Arrow

With Kris Safarova, Host & Founder of the Author To Profit School

Sarah believes blogging for business should be mandatory. Every author should have a blog to sell more books and promote their business. Sarah covers what to write, how to optimize your blog posts, where to find your readers, and get input on what they care about.

Sarah also shares a Facebook strategy that helped her grow her group to 70,000 people. We also cover how to write a blog post that naturally leads to people wanting to get your book or subscribe to your newsletter as the next step.

Sarah is an expert on marketing, SEO, and content creation who has self-published more than 10 marketing books.

Learn more here: https://www.onlinevisibilityacademy.com/

Creating Author Systems, Processes and Improving Productivity

Lorna Bailey

With Kris Safarova, Host & Founder of the Author To Profit School

In this session, Lorna highlighted the importance of marketing and having systems to track marketing efforts and KPIs. She shared the most effective social media platforms for finding readers, how to engage with your audience, and strategies for nurturing relationships with them.

Additionally, Lorna discussed powerful marketing like ConvertKit and social media schedulers like Buffer and Social Pilot. We also discussed the use of effective writing aids like Plottr and Plot Factory for plotting and world-building.

Lorna Bailey is an author systems expert and long-time assistant to authors and entrepreneurs. From Dave Chesson to Marion Roach Smith, her mission is to help authors succeed through systems, processes and productivity.

Learn more here: www.lornakbailey.com

How to Write a Book That People Want, So That It’s Easier to Market and Get People to Buy

Ted Demopoulos

With Kris Safarova, Host & Founder of the Author To Profit School

In this session, Ted shares his approach to structuring and writing books that people will want to read. He also shared a technique for engaging his audience, involving them in the book creation process and making readers feel invested in the book's success.

Ted is an author and helps organizations secure their systems and data through education, consulting, writing, and more.

Learn more here: teddemop.com

Transform Your Campaigns Using the CAASE Method

Lisa Mullis

With Kris Safarova, Host & Founder of the Author To Profit School

Lisa covers how authors can use a powerful CAASE method to put together promotional campaigns. We go into the framework to use, how to deal with parts of campaign that feel hard. Lisa teaches you to create a link between problem, current situation and solution, and how to shift your perspective from I, me, to you.

Lisa Mullis is a copywriter and graphic designer who creates verbal and visual messaging for companies and causes in the areas of health and wellness, education, the environment, and the economy. She helps new companies establish their positioning and develop a strong communications platform that will give them visibility and legitimacy.

Learn more here: https://www.paraphrasecomm.com/

Legally Compliant Email Marketing

Liz Stapleton

With Kris Safarova, Host & Founder of the Author To Profit School

This is a must attend session. Liz covers key things you need to know to remain legally compliant when it comes to email marketing. You may think you are currently doing everything expected of you and you may be very wrong. We cover the text you can use for optin page and how to correctly disclose that you are promoting an affiliate offer. Most people are not doing either of those correctly and are either in gray area or not legally compliant at all.

Liz Stapleton is a blogger, lawyer, and someone who loves making your blogging life easier with action-oriented content and trainings that help you save your sanity and earn more.

Learn more here:

http://elizabethstapleton.com/resources

http://elizabethstapleton.com/gdpr-guide

Selling More Books with LinkedIn, Instagram and Facebook

Arielle Haughee

With Kris Safarova, Host & Founder of the Author To Profit School

Arielle covers social media for authors. We talk about LinkedIn. What to do and what not to do. We talk about Instagram. Various tricks to use. Software you can use to create beautiful product images in 5 seconds. Refining and narrowing down your audience.

We also cover Facebook, including running ads and using groups. How your content needs to be different between Instagram, Facebook and LinkedIn. Where can you do hard versus soft selling. How often to post.

Arielle Haughee (Hoy) is a multiple award-winning author, editor, speaker, and publisher. She owns the small press Orange Blossom Publishing and publishes books about love, humor, and wellness for women and children.

Learn more here: www.orangeblossombooks.com

Secret to Filling Your Programs Through Speaking

Krista Martin

With Kris Safarova, Host & Founder of the Author To Profit School

Learn how to select a talk title that answers the question: "What is in it for me?" How to not overeducate your audience, which kills sign-ups and sales. How to help clients see themselves in you. What should be the step after the speech? We also cover how to find speaking engagements.

Krista Martin is the founder of Make Your Mark. She helps coaches leverage speaking to build their authority and fill their programs with the right fit clients.

Learn more here: Makeyourmark.com/gift

Run Simple Collaboration Events and Grow Your list Faster

Lise Cartwright

With Kris Safarova, Host & Founder of the Author To Profit School

Add 300-2000 people per collaboration event every month. Lise teaches you how to do it for your business with no additional cash investment, as long as you have the basic tools already in place, like the ability to set up a landing page and track clicks.

Lise is the bestselling author of 36+ books and is a coach and creative strategist. She helps authors, course creators, and multi-passionate entrepreneurs find their unique money-making activities using the Human Design framework so they can grow an online business that's easy, fun, and profitable.

Learn more here: www.hustleandgroove.com/aps

Revision Readiness: How to Revise

Janice Hardy

With Kris Safarova, Host & Founder of the Author To Profit School

This session covers how to approach revision in three layers (story, structure, and line edits) along with how to spot weak stakes, fix pacing through structure, and avoid common traps like editing too early. Janice Hardy also shares practical tools for line-level polish, explains how her process has evolved over time, and reflects on the mental shift required to move from drafting to revising.